Hi, I’m Christina Li, a New York City-based digital designer passionate about crafting impactful user experiences. My design journey contains curiosity, creativity, and a strong connection to human-centered design. Growing up in Wausau, Wisconsin, as the child of Chinese immigrants, I’m proud to be a first-generation college graduate who has enhanced my skills across both the Midwest and NYC.
Empathy is at the core of my work—it drives me to design products that connect deeply with users. From creating an interactive augmented reality experience for Magnum ice cream to conducting user research that uncovers actionable insights, I thrive at the intersection of creativity and purpose. I specialize in UX/UI and product design, using tools like Adobe Creative Suite and Figma to transform complex ideas into intuitive, user-centered solutions.
One of the most valuable lessons I’ve embraced is to focus on progress, not perfection. This mindset empowers me to innovate while maintaining balance, ensuring I consistently deliver thoughtful, impactful designs.
Outside of work, I find inspiration in music, particularly jazz and Bossa nova, and I’m eager to learn the electric guitar. I also enjoy listening to podcasts, savoring rice balls (onigiri), and exploring simplicity and understated elegance in both life and design.
Let’s connect! I’d love to collaborate on creating solutions to improve meaningful change in our life.
Thank you!